No wonder in today’s world, travel startups are one of the most difficult niches to find success with. This can be attributed to two major reasons. Firstly, the travel industry of this era has become extremely competitive. With the number of travel startups surging at an exponential rate, thousands of travel agent businesses can be found selling tickets and packages to any given destination. Owing to this, the high marketing costs can often gobble up the healthy commissions that these agents make. Second reason is that destination-targeted holiday bookings are often seen to be a one-time transactions. Less people travel to the same holiday destination each year. Given the challenges that lie in the road for travel startups, it is of utmost importance that these startups take up the best and the most efficient marketing techniques and strategies. Keeping all these in mind, we bring to you an elucidated account of how network marketing can turn out to be quite beneficial for you and your travel startup.
WHAT NETWORK MARKETING ACTUALLY MEANS:
Network marketing, also called in layman’s language as Multi-Level Marketing (MLM), is basically a business model where the independent contractors buy into a company and earn a commission on the products they sell. This particular profession is very appealing to many people because they can be their own boss, set their own hours, and work towards their own success, from the point of view of the contractors.
Simply put, network marketing is a business model in which a distributor network is needed to build the business. More than often, these businesses are also multilevel marketing in which payouts occur at more than one level.
OPERATING STRUCTURE OF NETWORK MARKETING SCHEMES:
Network Marketing is a direct selling method that incorporates independent agents making up a distribution network for goods and services. Some of the network marketing systems of modern world, are based on tiers which signify the number of levels deep to which a sales and distribution network goes.
In the two-tier or multi-tier ones, the people who are at the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople.
INVESTMENTS AND RECRUITMENT’S:
Network marketing programs feature a low upfront investment, generally, only a few hundred dollars for the purchase of a product sample kit, and the chance in addition to this, to sell a product line directly to friend, family and other personal contacts. Thus, making this cost saving program, an optimal and ideal choice for the travel startups of today.
Many of the network marketing programs are keen on asking the participants to recruit the other sales representatives. The recruits constitute a rep’s “downline,” and their sellings are the source of income generation for those above them in the programme.
VARIOUS ALIASES FOR NETWORK MARKETING:
Network marketing may also be called by the following multitude of names: “multilevel marketing,” “cellular marketing,” “affiliate marketing,” “consumer direct marketing (CDM),” “referral marketing,” “pyramid selling,” or “home-based business franchising”.
PIONEERS OF NETWORK MARKETING IN TODAY’S WORLD:
Some notable examples of such kind are:
Avon, Mary Kay Cosmetics and Tupperware, Excel Communications- all American top notch brands, that we all are well aware of.
A FEW NETWORK MARKETING TIPS:
To help you and your travel startup glide easily and thoroughly through this journey of network marketing, here a few tips and guidelines for the same which you can consider while evaluating a network marketing operation:
- Will it bring an opportunity to generate income by selling products or by recruiting others.
Ideally, it is felt that the downline affiliates should be recruited as the customers first and foremost.
- Who is on the topmost level of the network hierarchy (the upline)?
- Are those top level persons willing to divulge how much they are paid?
- How has the track record of them been?
- Are you and your upline looking forward to their products?
- Would you be interested in buying them?
- Can you sell and market them well?
- Can you see a comparatively rapid pathway to profits or will it be a long ship to sail?
- How will the product be promoted?
- Does it seem to be novel, genuine and well marketed? Do you have the right to advertise it as you deem to be sound?
A WRAP UP:
To sum it up, network marketing does seem to be the right way to go for you and your travel startup to maintain a high edge over the other competitors, and keeping the aforementioned tips in mind while executing the same, we are sure that your travel startup would reach the highest heights of success and glory!